STDC TL;DR
Example
Instead of thinking in terms of linear marketing funnel like in AIDA, We use STDC to brainstorm creative ideas which support the video content structure at each stage of the marketing funnel.
SEE
Think
Do
Care
People who love to create and capture memories, and seek self imporvement.
People who love to create and capture moments and are thinking about there technology needs.
People who love to create and capture moments and are thinking about there technological needs and are in the later stages of a purchase.
People who own two or more, Sony Products.